Applied Meta Projects is an art & type direction studio based in Paris. Please get in touch for original illustrations, branding and custom typefaces 🡢 ✉
for Godolphin Games — 2022
Branding, UI, Motion design, Character design, Art direction
Unknown number is 'a first person talker', a new genre of videogames that you play by using your voice, created by Godolphin Games. Through a series of phone calls, you can help the environmental activists of the game to perform a daring heist taking place on an abandoned oil rig.
For this project, extensive art and type direction work was realized: from creating the main logotype to sub-brand logotypes, a custom typeface, icon design, character design and user interface. Unknown number will be released on Steam the 21st September 2022.
I Love Roubaix typeface
for the Roubaix Tourism Office — 2022
I Love Roubaix is a typeface inspired by the history of Roubaix, a city in the north of France. Roubaix knew a certain growth during the industrial revolution in the 19th century.
The I Love Roubaix typeface was developed at the request of the Roubaix Tourism Office and of the atelier Bien Vu. Its design is based on brick-shaped modules, as a reference to the predominant building method in the city. On its smaller optical sizes, its brick texture is reinforced with internal connections that recall the path of seams found in textile patterns. This way, this typeface creates a bridge between two main features of the city: brick architecture and textile industry. You can download "Roubaix Industrielle" (a libre/open-source version of the I love Roubaix typeface) on the Tunera Type Foundry.
for Trialogues — 2022
Trialogues is a research project by philosopher Pablo Pérez Navarro for the Center for Social Studies of the University of Coimbra. The logotype of the project is based on the notion of cultural exchange, where communication stems from the combination of shared points of view and not from individual declarations.
for The Good Life Magazine — 2022
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A series of illustrations about the rise of the Netflix company. The hero illustration features themes common to the streaming service (science-fiction, historical drama, medieval fantasy, nature documentaries), while secondary illustrations dwelve into the details of films and series financed by it. Objects and symbols refer to specific episodes of the series and act as easter eggs for devoted fans.
Train freight in the US
for The Good Life Magazine — 2022
An infographic comparing the seven major freight train companies in the US. Total rail lenghts, total revenue and net revenue of these companies are assembled in a two-axis chart, so the space the infographic takes on the page is optimized.
for Irichen — 2021
Irichen is a small company in El Hierro, Canary Islands, specialised in fresh organic produce and craftmanship. The name of the company refers to an ancient Canarian word for "wheat", as a way to signify fertility.
The client sought a circular logo that could be applied as an inked stamp to fruit crates and packaging. The symbols contained in it represent the sun (it's spiral shape refers to ancient engravings found on the Canary Islands) and a wavy sea.
for a project initiated by Altiplano — 2021
Synco is a monospace typeface inspired by Viafont, a typeface designed by Harry L. Preble for Viatron OCR machines in 1969. Synco was imagined by Raphaël Verona for a London-based sportswear brand and released as open-source in 2020. In 2021, an update of the Synco font with a Cyrillic extension by Ariel Martín Pérez was released on the Altiplano website, you can download it here.
Rising sea levels in the Atlantic
for The Good Life magazine — 2021
For this depiction of rising sea levels in the Atlantic due to climate change, a bold colour palette were used, as well as references to the local architecture and landscape of Normandy and to Hokusai's "The Great Wave off Kanagawa" print. The waves seem to float into mid-air as they loom over a disquiet scene, announcing impending doom.
for Cercle magazine — 2021
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Picaflor is a hybrid display typeface with a French didone skeleton and many calligraphic surprises, inspired by the Spanish vernacular tradition. It comes in 7 optical sizes for your convenience (and a variable version). You can download Picaflor now for free on Tunera Type Foundry.
Picaflor was created for the 9th issue of Cercle magazine, which was dedicated to flowers. The typeface was used on the cover and interior pages of the magazine, designed by Cercle Studio.
Demography of Miami
for The Good Life magazine — 2018
A double-spread infographic about the demographics of the Miami county and Miami DAE. The colour palette, with its pink and yellow tones, was inspired by the city's culture. Featuring the ever-growing skyline, a beach cabins and the notoriously elusive pink flamingo.