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I Love Roubaix typeface
for the Roubaix Tourism Office — 2022
Custom typeface

I Love Roubaix is a typeface inspired by the history of Roubaix, a city in the north of France. Roubaix knew a certain growth during the industrial revolution in the 19th century.

The I Love Roubaix typeface was developed at the request of the Roubaix Tourism Office and of the atelier Bien Vu. Its design is based on brick-shaped modules, as a reference to the predominant building method in the city. On its smaller optical sizes, its brick texture is reinforced with internal connections that recall the path of seams found in textile patterns. This way, this typeface creates a bridge between two main features of the city: brick architecture and textile industry. You can download "Roubaix Industrielle" (a libre/open-source version of the I love Roubaix typeface) on the Tunera Type Foundry.

Process pictures:

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